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NEW QUESTION 45
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)
- A. Purge old or inactive email addresses.
- B. Purchase lists from companies that guarantee users have opted in.
- C. Encourage subscribers to add the company's sending domain to their address books.
- D. Ensure the spam complaint rate is between 1% and 3%.
- E. Authenticate email sending to distinguish it from spammers.
Answer: A,C,E
Explanation:
Explanation/Reference:
NEW QUESTION 46
When a marketer is looking to improve the deliverability of their emails what should be included in the subject line of the email?
- A. Catchy subject line
- B. Customer's first and last name
- C. Incentive Program
- D. Add your company's name.
Answer: D
NEW QUESTION 47
Northern Trail Outfitters' (NTO) marketing team wants to differentiate test emails from live sends by using the words 'For Review' in the subject line of every email sent for testing purposes. What can NTO do to ensure they receive a warning before sending any emails with the words 'For Review' in the subject line?
- A. Ensure that the administrator enables testable subject lines for send flows
- B. Add the selected key words to Subject/Preheader Validation
- C. Create a validation rule to prevent the sending of test emails to live audiences
- D. Configure Standard Approvals to include select key words for sends
Answer: B
NEW QUESTION 48
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